Answers to puzzles that can be dowloaded at: www.synapticacentral.com/taxonomypuzzles Dow Jones Advertising Taxonomy Puzzle ANSWERS Across 1 Skywriting RT Aviation 3 Billboards RT Road Signs 5 Publicity RT Press Releases 13 Spokespeople RT Public Speakers 14 Infomercials RT Home Shopping 15 Slogans EQ Mottoes 16 Commericals USE Television Advertising 17 Logos RT Brand Names 18 Press RT Newspapers 19 Signage NT Welcome Signs Down 1 Spam UF Junk Email 2 Jingles USE Advertising Music 4 CopyRighting USE Advertising Copy 6 Posters NT Theatrical Posters 7 Synaptica Dow Jones’s Taxonomy and Metadata Management Software 8 Advertising BT Marketing 9 SuperModels USE Fashion Models 10 Trademarks BT Intellectual Property 11 Decals RT Bumper Stickers 12 Showrooms NT Automobile Showrooms For more information please contact daniela.barbosa@dowjones.com